Viktor Pivovarov is one of the founders of Moscow Conceptualism and a key figure within Soviet unofficial art. An illustrator by education, he had a long involvement with publishers, including the magazines Knowledge is Power, Jolly Pictures (for which he designed the logo with letter characters), and Murzilka and also the publisher Children’s Literature. This experience was the basis of Pivovarov’s experiments with painting, which would later be termed conceptual. In the late 1960s and early 1970s the genre boundaries of his work became permeable: text and image, transferred from book illustration to canvas or board, not only complement each other but are also in a semantic confrontation that draws the viewer into an ironic and subtle associative game.
Together with Ilya Kabakov, Pivovarov is the originator of the conceptual album genre. This unique form of artistic expression gave images that are static by nature a temporal impulse. The drawings were intended to be viewed in a strictly defined order so as not to disrupt the unity of the visual narrative. In this way, the album incorporated features of the literary work and the temporality of cinema or theater, while using means of expression exclusive to drawing. In a situation in which artists making “other art” could not freely exhibit, demonstrating sheets from an album in their studio or to a circle of friends and colleagues became a true performance.
The album Eros is a narrative about a romantic meeting that takes place in a half‑empty, very ordinary room. In Pivovarov’s poetics the interior, a space concealed from the outside world, becomes a reflection of a person’s spiritual life. The main character does not appear on a single sheet, but the viewer senses their presence through textual messages that alternate with the images: “I was desperately waiting for you,” “I thought you weren’t coming,” “…and such longing.” The melancholy of waiting is interrupted by the central erotic‑euphoric part, where figurative images disappear, making way for abstract forms that transform from sheet to sheet. The return to the room and the world of things occurs through the window, outside which a sunset sky can be seen that reflects the color palette of the abstract, rhythmic compositions. Full of existential lyricism, Pivovarov’s works explore the life of the human soul, with its doubts and worries.
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