Andy Warhol. Commerce into Art

Andy Warhol is recognized today as the most important exponent of the Pop Art movement. He overturned the traditional understanding of art and placed in its stead a concept that retracts the individuality of the artist. Warhol was a critical observer of American society, exposing his compatriots’ consumerism in his paintings (’Campbell-’ and ’Brillo’ series), as well as their fascination for sensational journalism. In 1963 Warhol founded his ’Factory’ in New York, literally a manufactory of ideas and work, which influenced film in the 1960s, published the influential magazine Interview in the late 1970s, and also produced Warhol’s own artwork: Warhol conceived the idea, and a ’worker’ in his factory carried it out.