Details
Type
Access level
Available on request
Institution
Location
Moscow, Garage Archive Collection
Publication date
Place of publication
New York City
Publishers
Keywords
Description
In his consideration of the language of the fashion magazine―the structural analysis of descriptions of women's clothing by writers about fashion―Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: “Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.”
Related persons
- / Author
- / Translator
- / Translator