Novi kolektivizem (NK)/ New Collectivism is a design studio established in 1984 to provide design services and ensure the consistent overall image of Neue Slowenische Kunst (NSK).
At the founding of the NSK collective, the three groups set up a fourth one, the design department New Collectivism, consisting of one member from each of the other NSK groups: Dejan Knez, Miran Mohar, Darko Pokorn (NC member) and Roman Uranjek.
New Collectivism first designed a coat of arms for the Neue Slowenische Kunst collective, and then went on to produce mostly catalogues and posters, album covers and special promotional objects, the most notable among them the Suitcase for Spiritual Use, made in the context of the Baptism under Triglav project.
New Collectivism was also entrusted with marketing these products, and thus with shaping NSK’s own economy.
Besides work for Neue Slowenische Kunst, New Collectivism offered design to outside clients, especially to cultural institutions both in Slovenia and abroad. This work included various cultural products, especially theatre posters, book designs, magazine covers, corporate design and exhibition design.